Shari Wynne Ressler is an Austin-based entrepreneur and attorney passionate about helping people achieve success. Shari is Founder/President of SKU (formerly Incubation Station) (www.sku.is) a leading consumer products accelerator that rapidly scales market-validated brands, Founder/President of RWR Legal (www.rwrlegal.com), a full-service law firm representing and connecting innovators, startups and high-growth companies since 1996. In 2015, Shari will co-launch the Entrepreneurial Law Bar Association (EBA), founded to bring together business counsel worldwide to inform how to represent clients and foster growth in the new economy. Shari is an avid mentor, investor, active participant in the Austin entrepreneurial ecosystem, a past-president of the Austin chapter of the Entrepreneurs' Organization (EO) and RISEwomen. She holds a BA from UC Davis and a JD from the UC Berkeley School of Law.