No matter what stage your CPG business is in, marketing is an essential spend that one cannot ignore in their financial planning and projections. However, taking a CPG product to market is quite a challenging feat compared to other industries. There are many variable & upfront costs and margins generally tend to be slim, especially until you hit scale, it's a volume play, period. As a founder, or a marketer for a small business, there are several smart and creative ways you can put your limited budget to use and still make the impact you need with your audience; be it building a community, or branding, or followers that will convert. Hema Reddy of Epicurate Media will go over impact & growth based marketing tactics that will allow you to build a roadmap that aligns with your business needs.
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